The Group also has the distinction of being the only Joint Venture partner with Seagram’s in the entire world, a global alcohol and entertainment giant owned by the Broffman family. Seagram is engaged in diverse businesses and inter-alia possesses particular expertise in development, sale and marketing of high quality beverage alcohol throughout the world.

Seagram’s is a market leader in India and has a diverse product range with some of the market’s leading brands such as Royal Stag, Imperial Blue, Blender’s Pride, 100 Pipers, Fling Vodka, Fuel Vodka etc. The Bottling plant is a state of the art facility and is located in Dera Bassi, Punjab. It is run by a dedicated team of professionals.

The Dhillon Group brings this expertise to India combining with those of Seagram in manufacturing, blending, bottling of alcohol and distributing Seagram’s products in the States of Punjab, Haryana, Jammu & Kashmir, Chandigarh and Himachal Pradesh.



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