Beverages – PepsiCo: The Group is responsible for bringing PepsiCo. into India and as a result was the First and largest franchisee of PepsiCola Beverages International USA in the country engaged in the manufacturing, bottling and marketing of soft drinks- Pepsi, 7UP, Mirinda Orange, Mountain Dew, Mirinda Lemon, Slice, Mirinda Apple, Evervess Club Soda, Aquafina Water. The Group had a major distribution network in Northern India that catered to the States of Punjab, Haryana, Delhi, Chandigarh, Jammu & Kashmir and Himachal Pradesh. Through its 60,000 retail outlets it had achieved a tremendous growth in marketing its products. A committed force of more than 2500 professionals catered to the needs of these retail outlets. The Chairman is among the seven PepsiCo bottlers world wide, who were honored with the prestigious ‘Donald M Kendall Bottler of the Year’ award by former President of the United States of America Mr. George Bush and former UK Prime Minister Ms. Margaret Thatcher.
The Group also has the distinction of being the only Joint Venture partner with Seagram’s in the entire world, a global alcohol and entertainment giant owned by the Broffman family. Seagram is engaged in diverse businesses and inter-alia possesses particular expertise in development, sale and marketing of high quality beverage alcohol throughout the world.
Seagram’s is a market leader in India and has a diverse product range with some of the market’s leading brands such as Royal Stag, Imperial Blue, Blender’s Pride, 100 Pipers, Fling Vodka, Fuel Vodka etc. The Bottling plant is a state of the art facility and is located in Dera Bassi, Punjab. It is run by a dedicated team of professionals.
The Dhillon Group brings this expertise to India combining with those of Seagram in manufacturing, blending, bottling of alcohol and distributing Seagram’s products in the States of Punjab, Haryana, Jammu & Kashmir, Chandigarh and Himachal Pradesh.
The Group setup up the first Integrated Multiplex-Theatre-Shopping Mall in the whole of Northern India, which consists of 4 Cinemas, Shopping mall, food courts, fast foods such as McDonalds, Café Coffee Day, and other brands such as Hang Ten, Levis, Ethos, Provogue, Pizza Hut, Adidas, Reebok, Ruby Tuesday etc. It was ranked in the “TOP 5 MULTIPLEXES OF THE COUNTRY”.
Silicon Constructions (P) Ltd., the development arm of the group is developing one of India’s largest Mixed Use development of approx. 3 million sq.ft. The group is already working with prestigious international brands such as McDonalds, KFC, Burger King, Decathlon, Dominos Pizza, Inox cinemas, Cinepolis Cinemas, D-MART etc. and has existing operational projects with them.
Further the group has also setup a Luxury Residential project namely Burj One which is a 15 storied High Rise Luxury Apartment tower boasting of a lavish Clubhouse, Underground Basement parking, swimming pool etc.
Colossal Real Estate Pvt. Limited, the real estate company of the group deals in acquiring, leasing, renting, construction of properties. It has solid assets and with a steady rental base. It deals with MNC’s and highly reputable multinational tenants such as Hong Kong Shanghai Bank (HSBC), Hutch, Vodafone, Seagram’s, US Embassy, Kuwait Embassy, Microsoft, GE etc.
The Group also had a Joint Venture with Playwin Infravest. Playwin was India’s First Online Lottery. Currently, Playwin offers the consumer nine online games like Thursday Super lotto, Thunderball, Saturday Super lotto , Lucky 3, Keno+, Fast Lotto, Kardz, Joker and Joker 5. All these games can be played through retailer terminals, on the internet and through SMS. With a turnover of USD 145 million in the first year, USD 158 million in the second and USD 330 million in the third year (2004-05), Playwin is on the path to create new milestones. Playwin Games of Fortune are very high tech and completely transparent. All games are played through highly sophisticated terminals and the draws are conducted through special draw machines, which are completely automatic. Moreover, all draws are shown on television and conducted in the presence of government officials. Playwin offers completely computerized gaming format, easy playing rules, result draws on television, transparency in distributing prizes won, etc.